Swoon Worthy Scents are for those who love gorgeous, eye-catching eco-conscious items in their homes and demand high-quality, premium fragrances to fill them.
Hello, lovely to meet you! I’m an American ex-pat who made the UK my home more than 20 years ago and the creator of the multi-award-winning home interiors blog, Swoon Worthy which I began writing in 2010 and now, Swoon Worthy Scents, my home fragrance collection which launched in January 2021.
For years, I struggled to find candles that complimented my glamorous bohemian interior style. I wanted to purchase from indie brands with sustainability as its ethos but everything I found had bland Kraft-style packaging. I wanted bold, colourful botanical designs with a hint of gold but was met with monochrome vessels that didn’t create the impact I was looking for when styled in my home.
Candle making had been a hobby for 6 years so perfecting my own signature range felt like the perfect opportunity to fill that gap in the market. And so Swoon Worthy Scents was born.
About Swoon Worthy Scents
I always wanted Swoon Worthy Scents to reflect a brand that was not only beautiful to look at once out of the packaging (so few candles I found had lovely colourful designs on the actual vessels!) but also one which embraced an eco-conscious ethos. I launched in January 2021 using 100% plant-based wax, vegan-friendly dyes and fragrances as well as eco-friendly packaging to create a line that ticks both of those boxes.
Of course, the fragrances had to be outstanding too. With seven mood-enhancing scents spanning the range from warm & sensual magnolia blossom & vanilla (First Light) to earthy & masculine woodsmoke and birch tar (The Lakehouse), there’s really a scent to match every moment. Each candle is lovingly poured by hand in Shrewsbury, Shropshire in small batches which allows me to ensure a high-quality product that performs beautifully when burned.
Every candle is made with natural soy and coconut wax from sustainable sources, premium quality vegan fragrances wrapped in eco-friendly packaging and they are entirely cruelty-free. Both the glass vessels as well as the tube packaging are perfect for repurposing and reusing even after the candle has finished but everything is easily recyclable too.
The final look incorporates beautiful floral and botanical patterns, a warm modern colour palette and gold foil details which create an eye-catching aspirational home fragrance product you’ll be happy to display and enjoy in your home.